AI is widely used across virtually all industries to automate tasks, improve operational excellence, and create innovative services. These unprecedented opportunities come with risks, such as perpetuating discrimination or causing environmental harm. Sustainable AI means capturing the potential of AI while carefully managing the risks and impacts. With our unique combination of expertise in data science, social sciences, engineering, design, and business, we will enable you to make the most of your AI investments responsibly and sustainably.
AI systems differ from traditional IT systems in how they reach their outcomes. Complex AI systems typically contain randomness that can lead to unexpected outcomes, and often the functioning logic of AI systems is not transparent or easily understandable. This lack of transparency, combined with the role of AI in supporting human decision-making, or even making decisions autonomously, makes it increasingly important to recognise and manage the impacts of AI. The unique features of AI systems require us to be more conscious of their social, environmental, and economic effects, making work on sustainable AI more important than ever.
Sustainable AI refers to creating and using trustworthy AI systems that deliver long-term benefit to business, people, and the planet.
Sustainable AI methods aim to ensure the ethical and responsible use of AI through increased awareness and management of the risks and impacts of AI systems. Sustainable AI work includes building appropriate measures for transparency, security, accountability, and auditability of AI systems while ensuring that their intended benefits are realised.
We’ll help you raise awareness, adopt AI governance practices and tools, and align the use of AI with your values and strategy. This will help you realise your business goals responsibly, ensure customer and employee satisfaction, and attract top talent – turning sustainable AI into a competitive advantage.